A Hobbits Business, interview with

A local hobbit from the shire of fremantle, just trying to get noticed in the big wide world of consumerism,
Rowan Williamson has been a long time ripper on his board who seems to be able to skate just about anything you put in front of him in any stance that he wants. whether its flipping into some well locked trick at woolies or switch boneless 360ing down an above average sized gap hes in control of his board.
But recently this hasnt been enough for Frodo, over the last year or so he has been working on putting together his own company named Tré Apparel. With much support from the perth skate scene Frodo has just officially launched his first set of limited edition prints.

Sup Fro hows it feel to be the first interview on the photos of Aids blog?
Yeh i know its not that special...

What made you want to start up your own clothing company?

Well when I was a grommet all of my money was getting absorbed by boards and shoes so instead of buying skate shirts I used to just make stencils and then bust out the old tube of fabric paint and a paint roller or sponge on a Targét shirt.


Frodo ventured out of the shire of Fremantle one day on an adventure to the big city where he conquerd this hip with a switch fsflip

How did you get it all going in the beginning? Basically I had been hustling the link for so long that gave me three choices; I could do work for the dole, get a full-time job (fuck that) or the NEIS program… Basically the government pays me to start my own small business. It’s taken me 6 months to get this far, by the end of the year I should be supporting myself.

What kind of image is Tré going for?

Tré is not loud. Everything’s so loud these days, it’s all self promoting bullshit. Tré is more subtle, consider a falling leaf, it breaks away from the tree and seeks its own path that is Tré. Tré is not what is said, but what is not said.

Recently you held the official launch in Freo, what exactly went down?

My first ten “WOOLSTORES FOREVER” tees were finally put on sale at Momentum. It was supposed to happen the week before but it rained like a mofo. Coinciding with the launch there was also a couple of games of skate going down around the corner… A year’s hook ups by Tré was won by a French dude, Raphael, closely contested by young Tyson (damn that kids got tricks!) The carton of Cooper’s was won by Quayde.


Most hobbits like to stay close to the ground,
this one likes to try and climb walls on his skateboard

So is there much planned out for future of Tré?

The sky’s the limit. At the moment I’m just taking it one step at a time.

Any more events like the game of skate?

When I drop my next designs I was thinking of organising something similar to the last one. Except this time I wana have beats, eats and more ledge skating.

Putting a team together?

That’s all in consideration too, but like I said I’m just gonna take it one step at a time.

Tre Apparel touring Australia?

Yeah if I can hustle someone else to pay.

Do you have any tips for anyone looking to do something like you are?

Do your homework, talk to HEAPS of people…


One day Frodo came across these magical golden shoes that taught him this new trick
ollie over to back lip slide

And finally, who would you like to thank for helping you bring it all together?

The Ring, Aids, Karma, DIAS, Raoul, Margaritas, Schmorgs, Deadly Wesley, 20-11, Johnny Howard (never thought I’d say that), G-man, all my homies, Mum and The Boss.


Click Here For Tre Apparels Own Blog